Curvy women could soon find a bra revolution making life slightly more comfortable.
Revealed, the bra scientists' formula for that perfect fit
Until now, bra sizes have followed a formula devised in America in 1935
For 70 years bra designers have stuck to a formula which decides sizes through measuring under and across the bust.
But now researchers in Hong Kong have come up with a different mathematical equation which they say will produce shapelier outlines and greater comfort for Chinese women. If successful, their bra-sizing system could be adopted across the globe.
Until now, bra sizes have followed a formula devised in America in 1935. "Alphabet" bras were born - advertised then as A cup (youthful); B cup (average); C cup (large); and D cup (heavy).
By using the DWR method, they aim to increase the number of existing bra sizes by between eight and 16 size combinations - offering more choice to women.
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