Women really do prefer pink researchers say

clipped from uk.reuters.com Recent studies have suggested there is a universal preference for "blue," and there has not been much previous evidence to support the idea of sex differences when picking colors, said Anya Hurlbert, a neuroscientist at Newcastle University who led the study. Researchers said these differences may have a basis in evolution in which females developed a preference for reddish colors associated with riper fruit and healthier faces. LONDON (Reuters) - Boys like blue, girls like pink and there isn't much anybody can do about it, researchers said on Monday in one of the first studies to show scientifically that there are gender-based color preferences. Women really do prefer pink, researchers say