Women will spend more than 30 million this year on "beauty pills" to enhance their appearance - twice as much as they spent just five years ago.They are spending a fortune on a variety of "magic" potions claiming to make hair glossy, nails stronger, bust sizes bigger and reverse the signs of ageing.
Boasting exotic ingredients such as extract of bark and protein taken from sea creatures, the expensive pills are increasingly challenging the dominance of other beauty products such as moisturisers and hair conditioners.
But some experts claim they are of little use and that women would stand more chance of improving their looks by eating better, keeping out of the sun and stopping smoking.
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