Hands up any woman who's ever forgotten to shave her armpits.
Well . . . OK, on second thoughts, maybe not.
Such embarrassing moments could be a thing of the past with the creation of a deodorant which promises to slow hair growth.
The Sure and Dove Hair Minimising roll-ons and sprays, both manufactured by Unilever, will go on sale next month.
They are being billed as the first deodorants which noticeably slow down the speed of hair growth.
Unilever believes they will be particularly popular with image-conscious young women and it expects up to a third of its customers to switch to the new varieties. This would generate £10million in sales in the first year alone.
Although the deodorants are not designed to replace waxing or shaving, it is claimed that they will reduce the skin irritation caused by hair regrowing afterwards.
Unilever claimed that women will notice a difference after around four weeks of use.
Their underarm hair should be less noticeable, finer and easier to remove. However, hair growth will quickly return to normal if they stop using the deodorant.
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