Disney targets fragrance at Latin American boys
By Guy Montague-Jones
7/30/2007 - Disney's launch of a range of fragrances aimed at boys as young as four marks the development of an emerging trend.
The Pirates of the Caribbean and Buzz Lightyear themed fragrances will be hitting the shelves in the southern part of Florida and other selected locations across the US in the coming months.
Disney Consumer Products (DCP) said it was still in the process of building a distribution network but was surprised by the speed at which retailers were taking on the products.
There is little precedent in America for fragrances aimed at young boys but their use is embedded in Hispanic culture.
http://www.cosmeticsdesign.com/news/ng.asp?n=78620-dcp-disney-fragrance-boys
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