Botox On The Go

STREET SENSE Smoothmed, a Botox storefront.



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By NATASHA SINGER
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ON a busy section of East 59th Street in Manhattan, a half block from Bloomingdale’s, two plastic surgeons are preparing to open a new kind of cosmetic medical entity: a Botox-only storefront office. No appointment necessary.
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Julien Jourdes for The New York Times

Dr. Andrew I. Elkwood, left, and Dr. Michael I. Rose of Smoothmed.

Smoothmed, scheduled to open next month, will offer only one procedure: Botox injections to smooth wrinkles around the forehead, eyes, lips or neck. Its owners said the idea is convenience, competitive pricing and standardized care.

“Botox-on-the-go is the way we like to think of it,” said Dr. Andrew I. Elkwood, an owner of Smoothmed. He and his business partner, Dr. Michael I. Rose, are plastic and reconstructive surgeons who practice in Manhattan and in Shrewsbury, N.J.
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